The Power of Corporate Gifting

Corporate gifting isn’t dead. It’s far from it! New Zealand businesses continue with corporate gifting because they appreciate the benefits it brings them. How about your business starts enjoying the power it can bring too?

Why is Corporate Gifting So Popular?  

Through brand awareness, corporate gifts demonstrate appreciation, build connections and develop long lasting positive relationships. And this doesn’t just happen between a business and its customers; it happens between a business and its employees, colleagues, clients and potential customers. In other words, giving gifts from your business is good for business.

But what about during a recession? Or when sales are down from last year? Or if your business is booming? It’s always a good time for giving corporate gifts.

What Are the Benefits of Corporate Gifting?  

The giving of corporate gifts goes back many years. Besides the annual Christmas gifts, businesses are now also recognising the importance of having a gifting schedule which includes key timings and occasions including work anniversaries, milestones, achievements, referral rewards and life events.

In doing so, businesses are enjoying benefits such as improved:

• Loyalty – both customer and employee loyalty grows when they feel valued and appreciated.                 
  
  
• Retention rates – both customer and employee retention rates rise because people like to be noticed, remembered and thanked.
  
  
• Return on investments – happy customers remain customers, and the same can be said of employees. A small investment can significantly boost ROI.
  
  
• Motivation – when employees feel valued, their motivation and passion for their roles grows, raising morale and engagement levels.
  
  
• Relationship building – whether you want to build positive BTB connections, celebrate achievements or say thank you, gifts are most appreciated.
  
  
• Brand recognition – your brand is seen and remembered thanks to memorable and branded gifts.

But of course, we can’t forget the enormous benefit our living tree gifts can bring your business; an everlasting memory! Tree gifts make a lasting impression, as well as demonstrating your business’ commitment to eco-friendly gift giving.

Our team are more than happy to help you develop a corporate gift giving strategy and select the perfect branded gifts for your business to give. With decades of supplying NZ businesses with the perfect gifts, you can trust our team and products to exceed your expectations too. Give us a call or send us a message and let’s get started!